Legal
WhatsApp Business Terms
Client obligations and safety rules for WhatsApp Business Platform workflows operated through Naya Growth.
Last updated: May 9, 2026
WhatsApp Business Platform usage
Naya Growth helps client businesses connect WhatsApp Business Platform for lead follow-up, customer communication, approved template messages, inbound reply handling, delivery status tracking, and safe automation.
Client responsibility for opt-in and consent
Clients are responsible for obtaining and maintaining lawful opt-in, consent, and authority before contacting any lead, customer, prospect, or user through WhatsApp.
Approved templates and session messages
Template-first sends must use approved Meta templates. Session messages may be used only within the applicable customer service window and platform rules.
Opt-outs and STOP replies
If a recipient opts out, replies STOP, or otherwise withdraws consent, Naya Growth may mark the contact as opted out and block further automated WhatsApp sends.
Quality ratings, restrictions, and automation safety
WhatsApp quality ratings, template approvals, account restrictions, limits, and provider availability are controlled by Meta and the connected provider. Naya Growth may use safety modes such as MANUAL_ONLY, DRY_RUN, ALLOWLIST_ONLY, and LIVE, plus account health checks, test sends, webhook verification, and global kill switches.
Naya Growth's right to pause automation
We may pause or restrict WhatsApp automation for suspected spam, opt-out failures, unauthorized outreach, template misuse, provider errors, excessive failures, account quality risk, or platform policy concerns.